Two rich white dudes walk into NASA headquarters… Would be a great setup for a joke. But it’s also how this story actually starts. NASA is looking at the private sector to help get America back on the moon this year. And by “looking at” we mean “awarding a $2.9 billion contract.” In one corner, Jeff Bezos, the richest person in the world. In the other, Elon Musk, the second richest person in the world. Jeff is pissed because Elon tweeted at him, “Can’t get it up (to orbit) lol.” And so it begins.