Move over Kardashians. You’re being replaced with 1s and 0s. Lu, a Brazilian CGI influencer (is that we call them?), is the queen bee of digital influencers. She has the fastest-growing TikTok account. She has 5M+ followers on Instagram. She partners with brands and celebrities all the time. And she’s completely fake. She was initially dreamt up as a virtual sales associate for an online business. Now, she’s one of their most valuable assets. Isn’t this the plot of Westworld?
